Star Appliances Essays - American Brands, Kenmore, Maytag

Star Appliances Mission Statement Company Objectives Company Overview 1. Historical Outline 2. Products and Services 3. Financial Statements SWOT Analysis ? An analysis of company's strengths ? An analysis of company's weaknesses ? An analysis of company's opportunities ? An analysis of company's threats Business Strategy Marketing Mix ? Product ? Pricing ? Place ? Promotion Analysis of Major Competitors in the Field ? Kenmore ? Whirlpool ? Kirby ? Maytag ? GE International Expansion 1. Hungary ? External Environment ? Industry Analysis ? Recommended Entry Mode 2. Japan ? External Environment ? Industry Analysis ? Expansion Strategy for the Future Five Years 4. Canada ? External Environment ? Expansion Strategy for the Future Five Years 5. Mexico ? External Environment ? Industry Analysis ? Expansion Strategy for the Future Five Years Growth Forecasts for Years 2000, 2001, 2002, 2003, 2004 Implementation The View Ahead Star Appliances Inc. Mission Statement Quality For over thirty years, Star Appliances Inc. has been helping people to manage their homes. Today, Star Appliances Inc. is one of the major competitors in the household industry and one of the most selling brand in America. Star Appliances Inc. Mission is to: ? Achieve technology excellence in current and future generations of products, processes, and services. ? Develop innovations by creating entirely new business opportunities. ? Help solve critical technical challenges. ? Attract and develop new technical leaders. ? Ensure leadership technology in all departments of Star Appliances. ? Drive corporate initiatives across Star Appliances. ? Expand its market by exploring a global economy Satisfaction All Star Appliances products contain proper warranty information. Each appliance comes with a pledge of Satisfaction Guaranteed or your money back. Star Appliances offers maintenance agreements and annual check-ups to keep your appliances running right. And should anything ever go wrong with your Star appliance (and we hope it never does), we offer a nationwide network of service technicians to make sure it gets fixed fast and fixed right. Value When you compare feature-for-feature, you'll find that Star Appliances offers more for the money than any other brand. Maybe that's why s leading consumer magazine recently ranked Star's washers, dryers, and vacuums NUMBER ONE in their respective categories. Have questions or need more information about new Star products? Call 1-888-1ST-STAR or speak to a Customer Service Representative For service information or to schedule a service, call 1-800-4MY-STAR. Star Appliances Inc. Company Objectives Integrity Integrity is an uncompromising characteristic for all Star Appliances employees. It is an implicit factor in customer relationships and the cornerstone of all Star Appliances business activities. Along with the company's reputation for innovation, growth and success, we value integrity among the essential and critical elements in our employees. It is the baseline by which we measure everything else and from which we never compromise. Creativity Star's continued success is the result of its employees' creativity. Every day, teams of Star Appliances people push the frontiers, developing new products and services to serve their customers. Focusing on highly specialized financial services segments, our people develop a unique understanding of customer requirements as they apply their collective talents to solving industry challenges. Intellect At Star, we've never separated ideas from actions?both are essential elements of the competitive equation. Developing the most advanced financial product or innovative service is meaningless if you don't move quickly to get it to market and delivered to customers. The people from Star understand the importance of both ideas and action to maintain the company's position as one of the leaders in the market. Quality as a corporate objective: Company-wide Quality, as a corporate objective, means attaining a level of overall performance and attitude that makes Star Appliances the natural choice of customers and earns the respect of all those affected by the Company's activities. Company-wide Quality, as an individual objective, is achieved by employees who aspire to be better than the best. Star Appliances is committed to providing flexibility in the design, calibration, repair, and testing services to customers while maintaining a consistent, optimum level of quality. The services we offer include standard service packages as well as customized service capabilities to accommodate unique customer requirements. Our business-wide commitment to meet the needs of customers is the foundation for the Quality System. Star Appliances is dedicated to maintaining close relationships with our suppliers. The overall objective is to make certain that we exceed our customer's expectations. Company Profile q Historical Outline Star Appliances Inc. designs, manufactures, sells and supports a line of household appliances. The company was started in 1970 and has grown steadily to its current size. Star Appliances has its head

Fun with Chemistry - Honeycomb Candy Recipe

Fun with Chemistry - Honeycomb Candy Recipe Honeycomb candy is an easy-to-make candy that has an interesting texture caused by carbon dioxide bubbles getting trapped within the candy. The carbon dioxide is produced when baking soda (sodium bicarbonate) is added to hot syrup. It is the same process used to make some baked goods rise, except here the bubbles are trapped to form a crisp candy. The holes in the candy make it light and give it a honeycomb appearance. Honeycomb Candy Ingredients 3/4 cup sugar2 tablespoons honey2 tablespoons water1-1/2 teaspoons baking soda Honeycomb Candy Instructions Grease a cookie sheet. You can use oil, butter, or non-stick cooking spray.Add the sugar, honey, and water to a saucepan. You can stir the mixture, but it isnt necessary.Cook the ingredients over high heat, without stirring, until the mixture reaches 300Â °F. The sugar will melt, small bubbles will form, the bubbles will become larger, then the sugar will start to carmelize to an amber color.When the temperature reaches 300Â °F, remove the pan from heat and whisk the baking soda into the hot syrup. This will cause the syrup to foam up.Stir just enough to mix the ingredients, then dump the mixture onto the greased baking sheet. Dont spread out the candy, as this would pop your bubbles.Allow the candy to cool, then break or cut it into pieces.Store the honeycomb candy in an airtight container.

Analysis of the Article About The Students Writing Abilities Research Paper

Analysis of the Article About The Students Writing Abilities - Research Paper Example The research paper "Analysis of the Article About The Students Writing Abilities" presents the quantitative Heather Campbell's article review regarding the testing of the students writing abilities. Heather has conducted a study, on the Technical Adequacy of Curriculum-Based Measurement Passage Copying With Secondary School English Language Learners. From the literature review, it reveals that passage copying measures can be used to test the student writing abilities. The main purpose of this study was to investigate the validity and also the reliability of a passage copying measures that could be used to assess writing proficiency among secondary school English language learners. The target population was a midwestern urban high school that has an enrollment of 1,276 students in Grades 9 through 12. The whole population was from culturally or linguistically diverse backgrounds. The study participants were 57 students in 3 high school English as second language classes taught by the same teacher. The study participants copied four passages in total, two constructed, and two curricula based. This design adapted from a larger study constructed to examine the validity and reliability of writing measures for English-fluent students. The constructed passages consisted of basic instructions. Passages constructed at a 4.3-grade level. On the other hand, curriculum based passages consisted of complex sentences with Flesch-Kincaid readability levels ranging from a 5.8 to 6.0-grade level.

Body Dysmorphic Disorder Research Paper Example | Topics and Well Written Essays - 500 words

Body Dysmorphic Disorder - Research Paper Example Symptoms of BDD: A person suffering from BDD feels negative about his/her skin, nose and hair. He/she pays more than necessary attention to the scarring, acne, marks, wrinkles, excessive or scanty hair, and the shape and size of the nose. The symptoms are evident in the patient’s over-consciousness. Apparently the patient seems quite normal. It is his/her worries regarding the skin, nose and hair that make him/her a patient. The patient feels stress about the assumed flaw and he/she pays a lot of attention towards it. The patient frequently checks his/her appearance in the mirror to pick out imperfections and to compare with others. The patient is very interested in knowing people’s opinion about his/her looks and cosmetic surgery is an obvious choice to fix the imperfections notified or noticed. In a vast majority of cases, patients of BDD feel worse after the surgery. If they seldom are, they tend to look out for new defects in the body. A patient of BDD may treat the surgeon violently for ruining his/her appearance. Treatment of BDD: Medicines commonly prescribed are antidepressants and Serotonin reuptake inhibitors (SSRIs) (Medicinenet.com, 2011).

There is no need for animal research anymore Essay

There is no need for animal research anymore - Essay Example (Carl, n.d) All this is being done in the name of science, medical research, cosmetics, tobacco and other various forms of consumer products. Why aren’t these tests being so widely condemned? How is this not cruel and unjust? Somehow one species tends to overlook the rights of others when there is benefit. But is it all worth it? Is it even valid? Do we even need animal experimentation in today’s world of advanced scientific simulation and other techniques? According to studies, the annual number of animals used in laboratory tests, reaches an estimated 100 million. These tests are performed on a wide range of animals that include rats, mice, rabbits, apes, monkeys but also domestic cats and dogs (Carl, n.d). An estimated 1600 chimpanzees are housed in U.S research facilities. Almost 23 million rats and mice were subjected to â€Å"experimentation† in the year 1998. These figures come from National Association for Biomedical Research. PETA, on the other hand, says that the figures go higher. Rodents and mice were not even included in the 1996 Animal Welfare act, eventhough 90 percent of the testing is done on them. It wan’t until end of 2000 that they were included in these statistics. Many justify animal testing by crediting it for major medical breakthroughs, including penicillin, chemotherapy for childhood leukemia, hip replacement, insulin, the polio vaccine and heart bypass surgeries. (Fast Facts: animal testing) The most common justification about animal experimentation is that it is a necessary process for the development of medicines, vaccines and cures for human illnesses. Those in favor of animal testing justify the act by asking, what will happen to the research on finding cures diseases such as AIDS, cancer and other heart diseases, if animals aren’t used for medical experimentation? Is animal testing so important, that the research on these diseases will not

Defences Against Pathogenic Organisms

Defences Against Pathogenic Organisms Bacteria Defined in the dictionary as ‘a bacterium, virus, or other microorganism that can cause disease. Which can then be divided into different categories, bacterium, virus, fungus and finally protozoa. Bacteria can be in the form of many sizes and can cause such things as cholera and typhoid fever. The virus type of pathogens are much smaller than bacteria and have a ‘fragment of genetic material inside a protective protein coat’. They are also especially common of causing influenza. Fungi can look like mould and can cause such things like athlete’s foot. Protozoa can come in the form of contaminated food and some are parasites. They are organisms that live in or on, certain things. A very serious example of this type, is malaria. Features Virus Bacteria Fungus Protozoa Nutrition Do not have or need nutrition and do not eat anything Mostly are heterotrophic, which means they live from and off other organisms. Also ‘At an elementary level, the nutritional requirements of a bacterium such as E. coli are revealed by the cells elemental composition’. Absorbs nutrients like carbohydrates (glucose, fructose, xylose, sucrose) and also starches, cellulose, hemicelluloses and proteins. Require organic materials ‘which may be particulate or in solution’. They are holozoic. Reproduction Rely on host cells for the ‘machinery needed to survive and reproduce.’ Once finding a host, it then looks for host cells to take over and ‘slowly implants its genetic makeup into the cell.’ Reproduce by the process binary fission. Where the cells split into and divides into 2 identical daughter cells and ‘When conditions are favourable such as the right temperature and nutrients are available, some bacteria like Escherichia coli can divide every 20 minutes’. Environmental conditions can influence how this happens and usually sexual or asexual reproduction are the main methods. Some yeasts and funguses thrive in warm environments, and can multiply at an extremely fast pace. Also may be a sexual, and also reproduction by binary fission is very common here. Structure Their structure consists of a strand of nucleic acid, which is either DNA or RNA. Then it has something called a ‘capsid’ which is a protective protein coat. Bacteria have a cell wall with no nucleus and have two types of DNA- plasmid and chromosomal. Some are unicellular but most are multicellular which have cell walls and they are made of chitin. Single celled organisms that have a cell membrane, nucleus, cytoplasm and vacuole. Sources used Bbc bitesize . (2015). Whats in a cell?. Available: http://www.bbc.co.uk/schools/gcsebitesize/science/add_edexcel/cells/cells1.shtml. Last accessed 17th march 2015. Chris Sherwood . (2015). How Do Viruses Reproduce?. Available: http://www.ehow.com/how-does_4567511_viruses-reproduce.html. Last accessed 17th march 2015. Constantine John Alexopoulos . (2015). Fungus . Available: http://www.britannica.com/EBchecked/topic/222357/fungus/57967/Nutrition. Last accessed 17th march 2015. G gingham. (2014). Bacteria. Available: http://www.microbiologyonline.org.uk/about-microbiology/introducing-microbes/bacteria. Last accessed 17th march 2015 Kenneth Todar. (2014). Nutrition and Growth of Bacteria. Available: http://textbookofbacteriology.net/nutgro.html. Last accessed 17th march 2015. Robert G Yaeger . (2015). Protozoa . Available: http://www.ncbi.nlm.nih.gov/books/NBK8325/. Last accessed 17th march 2015. How does the body defend itself against pathogens which cause infectious disease? Pathogens can enter the body by ‘route of transmission’. People can pick up a pathogen by person to person contact with touch, saliva and contaminated blood or bodily fluids. Pathogens can also be transmitted through foods, water, insects and fomites. Food can be contaminated by unclean hands, unclean utensils, and is cross contaminated. Water can be contaminated by human or animal faeces which spreads the infection when drank, and insects can also carry a pathogen for example malaria. Lastly fomites are actually non-living but can spread pathogens by way of bedding, toys and wire for example. A common one is also athlete’s foot. Airborne pathogens enter through the nose and mouth of the body as you breathe, and food pathogens enter through your mouth and then into the digestive system. Also they can also enter into the blood stream through ‘vectors’ which is transmitted by mosquitos, fleas, ticks and contaminated needles. Breaks in the skin are also ways of entering. From the outside of the body the physical defences and barriers we have to help us are the skin which is a physical barrier, clotting which if skin is broken the blood clots to stop any entering, sebaceous and sweet glands that produce chemicals that kill bacteria, lysozyme which is in saliva and tears that kills bacteria, mucous membranes which secretes mucous and traps pathogens, nasal hairs that remove the organisms from the air, cilia force mucus to the pharynx for swallowing, hydrochloric acid kills microorganisms, and the vagina produces lactic acid which stops growth of pathogens and has a low ph and mucous membranes that kill bacteria. If the physical barriers cannot defend against pathogens, then a ‘second defence line’ takes over which is a general defence system. Phagocytes that are white blood cells engulf pathogens and macrophages which are a longer living phagocytes help digest the bacteria and protect the body. Substances that are produced by other proteins called complement defence proteins can help fight pathogens, and are produced in response to knowing the presence of foreign materials in the body and ‘burst or engulf the pathogen.’ Also interferons are proteins that help prevent spread of the virus, and inflammation are infected cells that produce a chemical histamine, and help more white blood cells get to the area to help fight infection. Antibodies play a special part to fight pathogens as they are ‘lymphocytes that produce antibodies as a result of antigens.’ These are proteins in the group called immunoglobulins. Each antigen will only stimulate the production of one specific antibody that will fit into its receptor area. This is called natural active induced immunity. It is protection gained against a particular pathogen by the production of specific antibodies after the antigen on the pathogen has been detected.’ Pathogens are prevented from entering a host cell by antibodies binding to the antigens which are on the surface of the pathogen, and pathogens can be burst by antibodies activating the complement system. -see diagram here T and B cells are lymphocytes, while t cells mature in the thymus gland and b cells mature in the bone marrow. The point of t cells, is that they are defenders that are activated in the thymus gland and do not actually produce antibodies but do help to protect in other ways. They have helper t cells which recognise antigens especially macrophages that multiply and enlarge and form helper t cells that produce chemicals (interferon) that then stimulate the forming of b cells. Then they stimulate the reproduction of killer t cells. Killer t cells produce and destroy abnormal body cells and release a protein named perforin which form pores in the membranes of the cells they attack and ‘Water and ions from the surroundings flow into the cells and burst them. This is called lysis.’ Suppressor t cells inhibit working after the pathogen is destroyed, and memory t cells survive for a long time and stimulate memory b cells to produce antibodies. B cells work in the lymphatic syste m ‘especially the spleen and lymph nodes’ and work on just one specific antigen and comes into contact with an antigen to then reproduce at a rapid pace which are plasma cells. They are very efficient and effective, but do only last a few days. Most b cells die within a few days like said before, but some do stay alive which are referred to as memory b cells and ‘When the same antigen becomes present in the organism these memory B-cells are already there to begin the production of plasma cells and antibodies.’ Which is secondary B cell response. These are more powerful because they are produced faster, more are produced, and they are produced to a smaller amount of antigen. The primary response of the immune system to infection is on the first time it is encountered and ‘Depending on the nature of the antigen and the site of entry this response can take up to 14 days to resolve and leads to the generation of memory cells with a high specificity for the inducing antigen.’ As soon as a foreign antigen is exposed, an even though no antibodies are produced activated b cells differentiate to plasma cells. Secondary response is the response to the antigen where there is a large production of amounts of antibodies. Memory cells help generate what type of antibodies to produce during an immune response. It is like a B cell that keeps a memory of the older lymphocyte that was generated when there was an immune response for a specific antigen. They act as guardians waiting for the return of the same antigen so they can recruit the immune system and mount an attack sooner and more aggressively. Sources used for this TAQ *Alexander A Ademokun. (2015). Immune Responses: Primary and Secondary. Available: http://www.els.net/WileyCDA/ElsArticle/refId-a0000947.html. Last accessed 17th march 2015. *bbc bitesize . (2015). Defending against infection. Available: http://www.bbc.co.uk/schools/gcsebitesize/science/aqa_pre_2011/human/defendingagainstinfectionrev1.shtml. Last accessed 17th march 2015. *ico praver . (2015). Routes of Transmission. Available: http://www.microbiologyonline.org.uk/about-microbiology/microbes-and-the-human-body/routes-of-transmission . Last accessed 17th march 2015. * S Detea . (2015). secondary response . Available: http://thesciencedictionary.org/secondary-immune-response/. Last accessed 17th march 2015. Immunity Natural Acquired Similarities Resist a specific disease. ‘Inflammation.’ Resist a specific disease. Inflammation.’ Involve the action of antibodies in the body somehow Involve the action of antibodies in the body somehow Technically use white blood cells to try and fight pathogen/ infection Technically use white blood cells to try and fight pathogen/ infection Differences Natural is from birth, and get it from being born and is ‘genetic’. You acquire this immunity after exposure to a pathogen. Remains throughout your life Can be short lived or life long This immunity has barriers that prevent entry of foreign agents Consists of special t and b cells and also antibodies that are in body fluid Response is immediate Response can take a few days, and is not immediate Sources used *Christopher Hassell. (2014). Acquired Immunity. Available: http://greaterimmunity.com/Files/acquired_immunity.html. Last accessed 18th march 2015 *Garland science . (2015). The immune system in health and disease. Available: http://www.ncbi.nlm.nih.gov/books/NBK27090/. Last accessed 18th march 2015 References and bibliography Alexander A Ademokun. (2015). Immune Responses: Primary and Secondary. Available: http://www.els.net/WileyCDA/ElsArticle/refId-a0000947.html. Last accessed 17th march 2015. Ananya Mandal. (2014). Cholera Transmission. Available: http://www.news-medical.net/health/Cholera-Transmission.aspx. Last accessed 16th march 2015. Arthur Schoenstadt. (2012). Malaria Transmission. Available: http://malaria.emedtv.com/malaria/malaria-transmission.html. Last accessed 16th march 2015. Bbc bitesize. (2015). Defending against infection. Available: http://www.bbc.co.uk/schools/gcsebitesize/science/aqa_pre_2011/human/defendingagainstinfectionrev1.shtml. Last accessed 17th march 2015. Bbc bitesize. (2015). Whats in a cell?. Available: http://www.bbc.co.uk/schools/gcsebitesize/science/add_edexcel/cells/cells1.shtml. Last accessed 17th march 2015. Centers for Disease Control and Prevention. (2014). Influenza. Available: http://www.cdc.gov/flu/keyfacts.htm. Last accessed 16th march 2015. Eric J. Nelson, Jason B. Harris, J. Glenn Morris, Jr, Stephen B. Calderwood Andrew Camilli. (2014). Life cycle of pathogenic Vibrio cholerae.. Available: http://www.nature.com/nrmicro/journal/v7/n10/fig_tab/nrmicro2204_F2.html. Last accessed 16th march 2015. Christopher Hassell. (2014). Acquired Immunity. Available: http://greaterimmunity.com/Files/acquired_immunity.html. Last accessed 18th march 2015 Chris Sherwood. (2015). How Do Viruses Reproduce?. Available: http://www.ehow.com/how-does_4567511_viruses-reproduce.html. Last accessed 17th march 2015. Constantine John Alexopoulos. (2015). Fungus . Available: http://www.britannica.com/EBchecked/topic/222357/fungus/57967/Nutrition. Last accessed 17th march 2015. Garland science. (2015). The immune system in health and disease. Available: http://www.ncbi.nlm.nih.gov/books/NBK27090/. Last accessed 18th march 2015 G gingham. (2014). Bacteria. Available: http://www.microbiologyonline.org.uk/about-microbiology/introducing-microbes/bacteria. Last accessed 17th march 2015 Great Ormond. (2015). Infection prevention and control. Available: http://www.gosh.nhs.uk/parents-and-visitors/coming-to-hospital/infection-control-and-prevention/. Last accessed 18th march 2015. Ico praver. (2015). Routes of Transmission. Available: http://www.microbiologyonline.org.uk/about-microbiology/microbes-and-the-human-body/routes-of-transmission . Last accessed 17th march 2015. Kalyan Das. (2015). Influenza A life cycle.. Available: http://www.nature.com/nsmb/journal/v17/n5/fig_tab/nsmb.1779_F1.html. Last accessed 16th march 2015. Kenneth Todar. (2014). Nutrition and Growth of Bacteria. Available: http://textbookofbacteriology.net/nutgro.html. Last accessed 17th march 2015. Kristeen Cherney. (2014). What is Cross Infection?. Available: http://www.healthline.com/health/cross-infection#Overview1. Last accessed 18th march 2015. Lisa minu. (2014). Understanding Athletes Foot . Available: http://www.webmd.com/skin-problems-and-treatments/guide/understanding-athletes-foot-basics. Last accessed 16th march 2015. Public Health England. (2015). Infection control: New best practice guide will bolster fight against healthcare associated infections See more at: http://www.buildingbetterhealthcare.co.uk/news/article_page/Infection_control_New_. Available: http://www.buildingbetterhealthcare.co.uk/news/article_page/Infection_control_New_best_practice_guide_will_bolster_fight_against_healthcare_associated_infections/71006. Last accessed 18th march 2015 Robert G Yaeger. (2015). Protozoa . Available: http://www.ncbi.nlm.nih.gov/books/NBK8325/. Last accessed 17th march 2015. S Detea . (2015). Secondary response . Available: http://thesciencedictionary.org/secondary-immune-response/. Last accessed 17th march 2015. Thomas Urbauer. (2014). What Is the Life Cycle of Tinea Pedis? . Available: http://www.ehow.com/about_6513541_life-cycle-tinea-pedis_.html. Last accessed 16th march 2015. Toni Rizzo. (2015). Hospital-Acquired Infections . Available: http://www.encyclopedia.com/topic/Cross_infection.aspx. Last accessed 18th march 2015 WHO. (2015). 10 facts on cholera. Available: http://www.who.int/features/factfiles/cholera/en/. Last accessed 16th march 2015.

Comparing two short stories -My brother?s keeper and Do angels wear E

Comparative analysis of two stories : "My brother’s keeper " " and Do angels wear brassieres?" The two short stories that I am comparing are " My brother’s keeper" by Geoffrey Philp and " Do angels wear brassieres?" by Olive Senior. "My brother’s keeper" talked about history ,race , identity, friendship, family, age, motherhood and sexuality and how they are defined around cultural and traditional positions. It is about a young man named Paul and his account of the changes he went through dealing with a step brother he did not even know existed until the very first day the boy showed up at their door . His step- brother’s name was David and he was coming from America where he was lived with his mother and father until their death. " Do angels wear brassieres?" is about little girl named Beccka’s quest for knowledge and what she had to go through as a teenager living with two females in one house .In this story I saw the relationships among family, friendship, motherhood,voice, tradition, ethnicity and how these fit into the identity of the individual in addition to their gender ,age and sexuality. Although " My brother’s keeper" and "Do angels wear brassieres?" were written by two different authors, they had a lot in common .Both of them were set in the island country of Jamaica and were about single families. From the beginning, the narrator in " My brother’s keep...

Classic Airlines and Marketing

Classic Airlines and Marketing MKT/571 – Marketing September 17, 2012 Classic Airlines and Marketing Classic Airlines, the fifth largest airline carrier, currently serves 240 cities with more than 2,300 daily flights. However, Classic Airlines has experienced over the past three years a decline in their frequent flier program Classic Rewards along with customer confidence declining as well and stock prices has decreased by 10% according to University of Phoenix, 2012. Marketing is assigned the task of revamping the customer loyalty program and increasing membership while operating under a 15% reduction in expenses across the company.The challenges that the marketing management is faced with include a downward turn of morale among the employees; retaining and recruiting of new members for Classic Rewards, and the lack of support from upper management. Marketing management is the process of â€Å"creating, communicating, and delivering value to customers and for managing custom er relationships in ways that benefit the organization and its stakeholders† (Kotler & Keller, 2006, p. 6). Identifying Marketing ChallengesThe marketing management team has identified that the majority (60%) of its Reward membership are at the basic tier, 25% are on the Silver Rewards level, and only 15% are Gold Rewards members. Of these members 80% are business travelers with the remaining 20% leisure travelers. With this information, marketing instituted surveys to determine what the needs of the members are. The replies from the business traveler ranged from the dislike for connections and delays, the desire for quality service, and the idea that the frequent flier points are the result of the airline’s investment in the customer.Whereas, the leisure traveler is more interested in lower air fare and is more willing to have more connections if it will save the traveler money. Strength, weakness, opportunities, and threats (SWOT) analysis of Classic Airlines top thre e competitors—British Airlines, Northwest Airlines, and United Airlines—were completed by John Hartman, Senior Vice President of Human Resources. Based on the SWOT analysis, all three competitors have a strong and successful loyalty program. A common weakness between the three companies is the union at each airline.An opportunity recognized by the three companies is the customers’ needs are constantly changing and the airline industry is rebounding. Fuel and equipment along with competition are considered weaknesses by the three organizations. Gathering input from the Classic Rewards members was the responsibility of Renee Epson, Senior Vice President of Customer Service. Interviews of 500 Gold and Platinum Classic Rewards members revealed that advertising campaigns are failing in conveying an accurate and meaningful picture of the airline.In regard to the Classic reward program only 30% were either satisfied or very satisfied with the program and upgrades avail able. When asked if the members flew on other airlines, all categories excluding those who fly seven to 12 times a year responded that they flew other airlines more often than Classic Airlines. Only 8% have been Classic Rewards members for more than five years with the majority been members for one to three years. Strategic Planning The marketing management team has been performing strategic planning to implement a value chain.A value chain states Kotler and Keller, (2006), â€Å"identifies nine strategically relevant activities that create value and cost in a specific business† (p. 38). The team has identified opportunities, weaknesses, strengths, and threats for Classic Airlines’ competitors and through surveys and interviews for Classic Airlines. The identification of the concerns of the Rewards program members enables the marketing team to address these concerns and implement recommendations for improving the Classic Rewards program.This is part of the new offering realization program that enables Classic Airlines to develop and implement new high-quality products while remaining within the budget. Another part of the value chain is the identification of new markets to attract new customers. Classic Airlines needs to rebuild its customer relationship management process this in turn will improve relationships and understanding with both internal and external customers. ConclusionClassic Airlines marketing management is working on improving the organization’s rewards program while remaining within the budget that has a 15% decrease with the result of increasing the profits. A major challenge for the marketing management team is the lack of support from upper management. However, the team has begun the strategic planning of implementing a value chain method. The use of a SWOT analysis, surveys, and interviews of current customers has provided the team with an insight of the issues that must be addressed.Marketing is a process of deliverin g value to its customers while managing customers’ relationships and producing revenue and profit for the company and its stakeholders. References Kotler, P. , & Keller, K. (2006). Marketing Management (12th ed. ). Upper Saddle River, NJ: Pearson-Prentice Hall. University of Phoenix. (2012). Scenario: Classic Airlines. Retrieved from University of Phoenix, MKT571-Marketing website

Managing Solid Wastes in the Philippines Essay Example

Managing Solid Wastes in the Philippines Essay Example Managing Solid Wastes in the Philippines Paper Managing Solid Wastes in the Philippines Paper Waste management is the collection, transport, processing or disposal, managing and monitoring of waste materials. The term usually relates to materials produced by human activity, and the process is generally undertaken to reduce their effect on health, the environment or aesthetics. Waste management is a distinct practice from resource recovery which focuses on delaying the rate of consumption of natural resources. All waste materials, whether they are solid, liquid, gaseous or radioactive fall within the remit of waste management Managing Solid Wastes in the Philippines Solid waste, over the past thirty years, has remained the most visible, and silently dangerous, environmental problem in the country. In September 1999, not one Filipino was left without a trauma out of the tragedy that befell Payatas in Quezon City. Hundreds died, buried alive underneath filth, as mountains of garbage collapsed due to heavy downpour. This is among the worst human-made disasters that have ever hit the Philippines, a disaster we should never allow to happen again. Dirty Living The countrys garbage problem has a lot to do with lifestyle. Every individual must be responsible for the wastes he generates. Considering that we are among the most populated in the world, with the amount of trash each of us produces, it is no surprise that our lands have become the largest dumpsite. Our streets are lined with garbage, our waters flooded, and our creeks clogged with trash, even our mountains are junk all these are reflections of the need to heed to the serious call for waste management it is time for each and every one of us to stop living dirty. And why? The indiscriminate throwing of garbage contaminates our waters, with clogged drains open for insect breeding which brings about diseases like cholera and dengue, targeting most especially, our children. Floods have become a common sight during rainy seasons. Backyard burning, or simply, burning of garbage, releases toxic air pollutants, which leads to respiratory diseases like asthma, bronchitis, lung cancer, even death. To be direct, dirty living equals death. Trash Course The National Solid Waste Management Commission (NSWMC), chaired by the Department of Environment and Natural Resources (DENR), has identified three key trends in the local garbage situation: 1) increase in sheer volume of generated wastes; 2) change in the quality and make-up of waste generated; and 3) waste handling methods. Everyday, the country has a per capita waste generation of 0.3 to 0.7 kilograms of garbage. In 2003*, we have generated 27,397 tons of garbage daily, a step backwards compared to the 19,700 tons of garbage we have generated daily in 2000 (*based on the study conducted by the NSWMC-Secretariat and the Metro Manila Solid Waste Management Project of the Asian Development Bank in 2003). That is tantamount to ten million tons of garbage generated in 2003. Of the ten million tons of generated garbage in 2003, 2.5 million came from Metro Manila. This is a strong evidence of the forecast which indicated that by 2010, in comparison to the 2000 data, waste generation shall have increased by 47%. Ways to Beat Wastes Lucky for us, the Philippine solid waste composition is generally highly-organic (biodegradable) and recyclable, with 50 percent of the wastes made up of yard, wood, and kitchen wastes. The high percentage of biodegradables is an indication of the great potential of composting as a means to recover this type of wastes, especially those coming from agricultural zones. Moreover, potentials for recycling are good considering that the remaining wastes are made up of recyclable materials. The DENR has always been steadfast in its commitment to reduce, and eventually, eradicate the amount of garbage in the country. Projects and programs on solid waste management are consistently being implemented by the Department, through the NSWMC, in coordination with the local government units, non-government organizations, international groups, and other government agencies. To date, the Commission has initiated the closure and rehabilitation of existing open dumpsites, the establishment of sanitary landfills in municipalities, the establishment of an ecological solid waste management system, the categorized compliance for disposal facilities, and the promotion and development of alternative technologies to process residual wastes. The DENR, along with the Department of Interior and Local Government and some civil society groups, has also conducted the Nationwide Search for Model Barangays for Eco-Waste Management System, to assist our local communities to comply with, and reward them on their compliance, to Republic Act No. 9003, or the Ecological Solid Waste Management Act. Waste Recovery Programs are also being instituted by the government. The DENR has forged an agreement with the Recyclean Foundation, Inc (RFI) on a waste paper recovery program. The NSWMC, Tire Importers and Traders Association of the Philippines, Tire Manufacturers of the Philippines, and the Philippine Retreaders Association agreed to facilitate recovery of used tires for the effective management of the waste material which would include their recycling, re-use, and environmentally sound disposal. In terms of plastics and plastic packaging, the Polystyrene Packaging Council of the Philippines coordinated with several malls and industrial parks, to recover polystyrene wastes which resulted to the recovery of about 8,000 cu. m. of said plastics in 2003. An Agreement was made between the council and the Department of Science and Technology to design melting kettles for potential recyclers to convert polystyrene into other form of materials. To spread environmental awareness, particularly on solid waste management concerns, the DENR, together with the Eco-Waste Coalition signed an agreement for the establishment of the Ecological Solid Waste Pavilion. It is a national center for meetings, congregations, trainings, educational purposes particularly for showcasing effective, innovative and creative SWM procedures, techniques and activities. The DENR is vigilant in its quest to manage solid wastes in the Philippines. The government is bent on empowering the municipalities to address their own garbage issues. We are all parts which make up a whole in each municipality. Together, let us put a stop to the thirty years of garbage problem we have stumbled upon. We have more than enough.

Igor Stravinsky Essays - Igor Stravinsky, Free Essays, Term Papers

Igor Stravinsky Essays - Igor Stravinsky, Free Essays, Term Papers Igor Stravinsky As a composer, Igor Stravinsky knew many conductors. Later, he wrote an essay about them. What could he write about them? What would your typical composer have to say about conductors? Surprisingly, when Stravinsky wrote about conductors he became very critical. Sarcasm and mockery permeate throughout the passage when he discusses them. Stravinsky uses a few schemes to convince his reader of the conductor's insignificance. First, the language Stravinsky uses in his passage is very caustic. In a few places, he goes beyond his arguments into simple denunciations and attacks on the conductors. "The conductor is encouraged to impose a purely egotistical, false, and arbitrary authority, and that he is accorded a position out of all proportion to his real value in the musical, as opposed to the music-business, community," he says in one of such places. It is obvious that Stravinsky holds a personal grudge against the conductors; being a musician, he must have come across them many times. He says, "conducting, like politics, rarely attracts original minds." Stravinsky uses the word "original" in a different way than it is normally used. In English, "original" means first, or new. In Russian, however, to call a person original means to say that he is smart, that he comes with resourceful ideas. Since Stravinsky was Russian, that is what he probably meant. Therefore in his first sentence, Stravinsky say! s that, more or less, almost all conductors are stupid. The whole passage is more of an insult to all conductors, rather than an informative text. Secondly, Stravinsky uses comparisons to politicians in order condemn the conductors. "Conducting, like politics, rarely attracts original minds ? His [the conductor's] first skill has to be power politics," he says in the first paragraph. Politicians are always thought to be corrupt, dishonest, and insidious. In fact, politician is a word that is always associated with something evil. This method of attacking is effective, though primitive; there is a bit of politics in practically every job. Furthermore, Stravinsky fails to note exactly how a conductor is similar to a politician, apart from saying that conducting, like politics, is not a profession for the exact and standardized disciplines. In another quote, he compares the effect of the public on the conductor's ego to the effect the sun has on a tropical weed. Again, this is based more on emotion than cold logic; yet, it manages to convince the reader that conducting is not a profession to be admired. It is clear that St! ravinsky is not appealing to the logic of the reader, but to his emotions. Another strategy Stravinsky uses is sarcasm. He shows a quote naming a conductor to be a "titan of the podium, and is such very nearly the worst obstacle to genuine music making." Furthermore, he names the conductors to be "great," and he discusses the "cult of the great conductor." These names, as opposed to his entire passage, are ironic. After spending an entire passage criticizing conductors and their socalled "greatness," praising them seems satiric. As we have seen from his language and comparisons, it is part of Stravinsky's strategy to undermine the conductors in any way he can, and sarcasm fits well into his plan. The sarcasm is an effective way of criticizing the conductors: Stravinsky even finishes the essay with it in his last sentence "If you are unable to listen to the music, you watch the corybantics, and if you are able, you had better not go to the concert." Most of Stravinsky's argument is based on the fact that people mistake the conductors gestures for the meaning of the music, and place more emphasis on the conductors looks rather than the way he makes music sound. This makes the people think the conductor is "great" while the conductor is actually unfit for his role. This is part of a human tendency to "judge a book by its cover," to formulate an opinion based on what something appears to be, while a closer examination may reveal something different.

Enterpreneurship Essay Example | Topics and Well Written Essays - 1000 words

Enterpreneurship - Essay Example It is evident that e-mail, the notable contribution of information technology provides users with a simple and inexpensive way of communication. Over the last decade, more high-tech communication facilities have been developed including voice over internet protocol telephones and smartphones, which allow personnel to communicate through live chat systems. Likewise, data management is another important role of information technology in modern organizations. As MacKechnie points out, many of the companies nowadays deploy digital versions of documents on storage devices in order to get rid of the troubles associated with bookkeeping. This system promotes easier and immediate access of data in a multinational corporation regardless of its geographical locations. In addition, the IT plays a notable role in managing the inventory levels of an organization. Since purchase, production, and distribution processes of a firm are connected by a computer system, it is possible to maintain effecti ve control over stock and to ensure inventory optimization. According to McAulay, the management Information Systems (MIS) greatly assist companies to accurately trace productivity levels, sales data, and operational expenses. Thus, the information gathered can be effectively employed to analyze profitability, to point out areas of improvement, and finally to increase returns on investment over time. Furthermore, Customer Relationship Management (CRM) system is an effective application of information technology that stores every interaction a company makes with its customers. Such a system aids the company to deliver improved services to its customers and thereby to maximize its sales volume. Impact of IT on entrepreneurs and their organizations According to John, since information technology plays a vital role in transferring technology from institute to industry, it greatly assists entrepreneurs by introducing technological changes in management and emphasizing on their relevance in the present environment. John adds that IT sector provides information to all business entrepreneurs without any discrimination (109). This easy accessibility to information has greatly aided entrepreneurs to focus more on their planned venture. In addition, IT also ensures that entrepreneurship is not concentrated in particular area or people. The affordability of information assisted entrepreneurs to bring greater and deeper improvements in their venture. The IT developments enhanced cross border information sharing and this situation greatly aided entrepreneurs across the globe to effectively plan their venture development process. The developments in information technology â€Å"will also bring about access to just-in-time information of business opportunities† (John, 109). The emergence of e-commerce was a milestone in business management that entirely restructured the way organizations provide value to external and internal customers. In short, the rampant developmen ts in IT sector including the introduction of e-commerce were helpful to entrepreneurs to redesign their operations so as to ensure increased customer satisfaction. 2. Differences in Asset Structure Across the global market, today’s economy is considered to be the â€Å"knowledge-based economy†, where the responsibility of creating value lies heavily on the various kinds of assets related to all kinds of knowledge, which is called the intangible

Advocacy and representation Essay Example | Topics and Well Written Essays - 2500 words

Advocacy and representation - Essay Example This research is based upon the manuscript available to selected persons (e.g., social work doctoral program directors, members of various social work Internet Listservs, etc.), and in due course it appeared in the conference proceedingsThis advocacy and representation against domestic violence presented it at two international and one national level and, based on these distribution efforts and feedback, revised it. It was seriously reviewed and turned down.It responded to the reviewers' lengthy suggestions and submitted an amendment which was ultimately established for publication. No doubt it based on the development of social work practice guidelines.Social work education and practice should focus on the latter. This may, or may not, involve theoretically driven research. If theory is legitimately involved, it is great. If it is not, then doctoral students and other researchers should not be forced into pretending that it does. Both approaches are characteristic of science. Both h ave value. At present, theory-driven research exercises are much more highly valued within academic social work than are theoretical studies evaluating outcomes ."A continuum of behaviour ranging from verbal abuse, physical, and sexual assault, to rape and even homicide.The vast majority of such violence, and the most severe and chronic incidents, are perpetrated by men against women and their children." (Department of Health, 2000a: v) As the term 'domestic violence' comprise violence and abuse inside same-sex relationships, violence by women against men and violence and abuse carry out by one family member against another, the spotlight of this research is on violence and abuse by men, against women. It seeks to discover the diversity of factors that collectively build an ever-increasing and severe healthcare necessitate for those being abused inside their intimate relationships. Intimate violence may take many forms, often combining physical, emotional, psychological, sexual and financial abuse. The degree of abuse and violence varies within each partnership, often occurring on a continuum of severity and effect. For some the abuse and violence are periodic with minimal long-term effects. However, countless women are so controlled and inhibited that they are unable to make even the simplest decision or act without permission, responding with complete obedience to every order given and every rule imposed. The violence becomes insidious, permeating every action, every thought and deed until eventually, for some women, suicide remains the only escape. Other women express their self-disgust and powerlessness through alcohol or drug abuse, or self-mutilation, exhibiting signs of severe depression and total dependency on the abuser. Intimate partners may demand and achieve, through physical and emotional violence, complete obedience to every order, using humiliati on as an important strategy in obedience training in their women (Barker, R. L. 1995). If we analyse then we come to know that the domestic violence fuels lots of the nation's bitterly contested throughway care cases. It is an underlying issue in the majority parental abduction cases, which happen at an estimated rate of 203,900 per year. In spite of the role of domestic abuse in throughway care cases, in the past, legislators endorse jurisdictional laws to stop forum-shopping and parental abduction