The Role Transnational And Multinational Companies Have Played On Essay

The Role Transnational And Multinational Companies Have Played On Globalization - Essay Example The world has seen a tremendous increase in the global transactions and foreign trade in the recent years. The main reason behind this is that now more and more countries are getting engaged in trading with each other in order to increase their profit or sales or protecting them from being eroded by competition. The main objectives which are influencing the companies to engage in international business are the expansion of sales, acquiring resources, minimizing competitive risk and diversification of sources of sales and supplies (Johnson & Turner, 2003). Besides these, there are other few factors like economic factors, cultural factors, technological factors, and social factors which have the influence to a greater extent. The emergence and activities of transnational and multinational enterprises had impacted to a huge extent on the concept of globalization. Multinationals have played an important role in globalization. Given their international reach and mobility, prospective countries, and sometimes regions within countries must compete with each other to have MNCs locate their facilities (and subsequent tax revenue, employment, and economic activity) within. To compete, countries and regional political districts offer incentives to MNCs such as tax breaks, pledges of governmental assistance or improved infrastructure, or lax environmental and labor standards. This process of becoming more attractive to foreign investment can be characterized as a race to the bottom.

Multicultural Books Essay Example | Topics and Well Written Essays - 750 words

Multicultural Books - Essay Example Summary: The proverbs in the book are classified according to the core values that they exemplify. Native American Culture Title: Lone Ranger and Tonto Fistfight In Heaven Author: Alexie, Sherman Illustrator: Tina Fernandez Publisher: Harperperennial Publication Date: 1994 Genre: short story Interest Level: Grades I- IV Topic/Theme: life, hope and perseverance Summary: Alexie's works are celebrated for their detailed descriptions of the psychology and environment of the reservation; the humor and wit that are displayed in the face of the intense poverty and the ravages of alcohol abuse that are part of reservation life; and their broad, universal messages of hope and perseverance. Title: Long As the Rivers Flow: The Stories of Nine Native Americans Author: Allen, Paula Gunn Illustrator: Tina Fernandez Publisher: Scholastic Publication Date: 2001 Genre: short story Interest Level: Grades III- VI Topic/Theme: tribes and prejudice Summary: Through the centuries and across tribal boundaries, countless Native Americans have made history, despite prejudices against them. These powerful essays celebrate the diversity and talents of nine Native Americans who have made great contributions to arts, politics, sports, and other aspects of American life. Mexican American Culture Title: A Birthday Basket for Ta Author: Pat Mora Illustrator: Cecily Lang Publisher: Aladin Paperbacks Publication Date: 1992 Genre: short story Interest Level: Grades I- IV Topic/Theme: love for Family Summary: This story tells of a young girl who loved her aunt as much as her mother. Title: All for the Better Author: Nicholasa Mor Illustrator: Rudy Gutierez Publisher: Raintree Steck- Vaughn Publication Date: 1993 Genre: short story Interest Level: Grades I- IV Topic/Theme: Story... Summary: Through the centuries and across tribal boundaries, countless Native Americans have made history, despite prejudices against them. These powerful essays celebrate the diversity and talents of nine Native Americans who have made great contributions to arts, politics, sports, and other aspects of American life. Summary: Amelia and her family are migrant farm workers, moving from harvest to harvest living in labor camps. Amelia also moves from school to school, never really making friends or feeling that she belongs. One day during apple harvest, Amelia finds a special place. Summary: The "cute" turned into "cool" as children, following their parental example, embraced the gift of fantasy and unrestrained desire to rebel against the saccharine excesses of wondrous innocence in deliberate pursuit of the anti-cute. Summary: This is one boy's story of life in a diverse neighborhood in San Francisco. It is also a story of the colorful and diverse neighborhood itself. Jos lives in a neighborhood where people speak Spanish and English, and even Chinese.

Examining Your Communitys Source of Energy Essay - 1

Examining Your Communitys Source of Energy - Essay Example Finally, this paper estimates the energy requirement for San Diego households and therefore recommends solar energy as the best feasible renewable energy to the community mainly due to low installation and operation costs and less impact on the environment. Energy is vital lifeblood of the San Diego community since it enhances business operations, used in operating machinery, moves goods and people, makes homes comfortable and powers the infrastructures that underpin the communities. In this regard therefore, the current energy supplies as well as future demand for energy are key issues in the binational region’s future. It is also important to note that the energy choices that are made today will significantly impact on tomorrow’s environment, economy and quality of life of the residents. Policy makers must therefore ensure that energy production, transmission and distribution do not impact on the environment and quality of life of the community living in San Diego. This paper focuses on the major sources of energy that powers San Diego’s community, how they impact on the environment and the alternative sources of energy that may be viable for the community. The major energy sources for the communities within San Diego ca are natural gas contributing to about 50%, coal contributing to 18% and nuclear contribution to approximately 15% of the overall energy supply (United States Power Report, 2014). The rest are large hydro electricity 10% while renewable sources of energy amount to 8% in total (United States Power Report, 2014). The major sectors that lead in energy consumption in San Diego include transportation accounting to over sixty percent followed by household, commercial and industrial sectors. As stated by United States Power Report (2014), this is a reflection of San Diego’s economy where since most residents within the community work in private automobiles with up to two occupants thus are commuters from home to work. Generally,

Endocrine Disruptors Essay Example | Topics and Well Written Essays - 1000 words

Endocrine Disruptors - Essay Example These chemicals have been found to act as estrogens, anti-estrogens, androgens, anti-androgens, or to interfere with thyroid hormone, cortisol, insulin, or growth regulators. Moreover, since animals and human foetal development is primarily dependent on hormonal levels at various phases of development, the effects of these endocrine disrupting chemicals on the endocrine, reproductive, neurological, and immune systems have been found to be very serious, if not catastrophic (Windham, 2000). TCDD dioxin is the most toxic of a class of organochlorine chemicals including chlorinated dibenzo-p-dioxins (CDDs), dibinzofurans (CDFs), polychlorinated biphenals (PCBs), brominated dibenzo-p-dioxins (BDDs), brominated dibenzofurans (BDFs), and polychlorinated pesticides etc. These groups of chemicals have been shown to exert hormonal effects that disrupt the endocrine system of wildlife resulting in adverse effects on reproductive system development and hormones, foetal development, and the immune system at extremely low levels of exposure (Windham, 2000; Are Environmental Hormones Emasculating Wildlife, 1994). Dioxins have been found to have both estrogenic and anti-estrogenic effects depending on the organ or tissue affected. The toxic metals mercury, lead, and cadmium as well as phenols have also been found to have reproductive and endocrine system disrupting effects (Windham, 2000). Chemicals with estrogenic effects cause cells to produce surplus levels of oestrogen, which has been linked to breast cancer, testicular cancer, lowered sperm counts, and malformation/mutations of male sex organs, and a decreased number of successful male births. Exposure to relatively low levels of these chemicals have been documented to have had catastrophic effects on populations of Beluga whales, alligators, turtles, mink, otters, bald eagles, osprey, cormorants, terns, herring gulls, migratory birds, chickens, lake trout, chinook and coho salmon, etc. For example only 60 parts per billion (ppb) of DDE are required to cause anti-androgenic effects on male test animals (Colborn, 1999; Pritchard, 2004). These chemicals act in a variety of ways; however, their mechanism of action could be broadly described as mimicking oestrogen thereby increasing oestrogen levels in the blood, anti-estrogenic; binding with oestrogen receptors or anti-androgenic; binding with androgen receptors. Some chemicals known to bind to estrogens receptors include insecticides (dichlorodiphenyl-trichloroethane (o,p'-DDT), methoxychlor, and chlordecone); a monomer used in plastic (bisphenol A); an alkylphenol surfactant used in detergents, cosmetics and toiletries, and other household products (octylphenol); and a plasticizer (butyl benzyl phthalate (BBP). Other compounds known to bind to androgen receptors include the fungicide vinclozolin and 1,1dichloro-2,2-bis(p-chlorophenyl)ethylene (p,p'-DDE) the persistent in vivo metabolite of DDT. Polychlorinated biphenyls (PCBs) and 2,3,7.8-tetrachlorodibenzo-p-dioxin (TCDD) could all disrupt reproduction and development via several mechanisms (CLS, 1999; Developmenta l Effects, 1993). Laboratory studies investigating the endocrine disrupting capacity of these chemicals

Interview Report Assignment Example | Topics and Well Written Essays - 250 words

Interview Report - Assignment Example To me, I view him as a perfect example and a living demonstration that age is just but a number (Neugarten, 2006). His case is interesting because the society perceives the old as people with no energy, should not work and probably should rest in care homes. However, he disapproves the stereotypes. Besides, Antony’s capacity at work is usually a preserve of the young and energetic people who can serve client’s demands with precision. Interestingly, he narrates to me that he is people’s favorite at the bar. He points out that most of his customers are young people, but he manages to mix his services with life advice. An attribute that makes him stands out from other workers. Antony points out that he felt the odd one out when he started the work. However, the kind nature of Americans and the equal opportunity that the American society provides to all the citizens and the foreigners motivated him. I find Antony to be an excellent person. His passion, vigor, and desire to achieve even in severe environments are attributes I value most in my life. Therefore, my interaction to change my perception about work. It also enabled learn the importance of knowing different peoples culture as a mechanism for promoting world

Assessment and Feedback Essay Example for Free

Assessment and Feedback Essay Many of my lessons involve embedding literacy into a topic so it is more meaningful for the learners. There are various ways of assessing work which are used. One method that is used is initial assessment, where the learners at the beginning of their induction into our pre-16 program do an online BSKB initial assessment in Maths, English and ICT. This is to ensure that the learner is at the right level of learning. These tests are formative and convergent where choices of multiple choice questions give indications of gaps in the learner’s knowledge. Once the learner has  completed an initial assessment they are then given the diagnostic BSKB assessment to see what subject strengths and weaknesses they have. These learners tend not to have attended much school therefore it is difficult to assess the work they produce as very often little or no work is achieved. Assessment is about making a judgment to make sure that learning is taking place. It is about identifying the strengths and weaknesses of the learner so that the learner is progressing with the work that is set. Assessment in all forms that involve making a judgment and it includes an element of subjectivity by me. It should be objective, fair and transparent. It plays an important role in the education process as it determines the work students undertake and affects their approach to learning. There are varying degrees of assessment that are designed primarily to serve the purposes of accountability, or of ranking, or of certifying competence. However, an assessment activity can help learning if it provides information that I can use and can give students feedback. Feedback can be used to modify teaching and learning activities in which the learners are engaged in. Such assessment becomes formative when  the evidence is actually used to adapt the teaching work to meet learning needs. Much of what teachers and learners do in the classroom is assessment based. Tasks and questions prompt learners to demonstrate their knowledge, understanding and skills. How the learners respond and interpret this can give indications of how their learning can be improved. Verbal feedback and discussion tends to be the main method that I use where opinions can be discussed and attainment of knowledge can be assessed during lessons. This is classed as affective learning where topics can gain an emotional response or a tone of interest/values that the  learner may have prior knowledge or experience. These types of responses are 1 usually focused on the learner’s feelings, and they are often difficult to measure in quantifiable terms. However, in my classroom, I want the learners to feel that their work is valued and that the effort has been worthwhile. During lessons, informal assessment is the preferred choice for me and my pre-16 colleague as students are wary of tests or exams. The reason for this maybe the learner’s previous experience of learning or the fact that they feel vulnerable when the word test, exam or assessment occurs within the learning environment. Informal assessment is easily incorporated into classroom routines and learning activities. It can be used at any time without interfering with teaching. The results give indication of the learner’s performance on the skill or subject of interest. However, it is not intended to give a broader view of the learner’s ability apart from the lesson that took place. This is not to say that informal assessment is spontaneous or absent from accuracy. Formal tests assume a single set of expectations for all students and come with prescribed criteria for scoring and interpretation. Informal assessment, on  the other hand, requires a clear understanding of the levels of ability the students bring with them. Only then may assessment activities be selected that students can attempt reasonably. Measuring the validity and reliability of informal assessments is achieved by expected goals and objectives outcomes. Once the work is completed, I assess the knowledge that the learners have gained by their attempted completion of the tasks. Scoring procedures can be used to measure progress and achievement in content areas and literacy skills can be measured by oral, reading and written work. Reliability is a statistical measure of which we can trust the results of a given writing test. Reliability estimations and their interpretations will vary according to particular assessment contexts and purposes. In real practice, high score reliability is indeed necessary and feasible in large-scale assessment, where the actual tests are the main source of interpretable information. In more local contexts (e. g. classrooms), reliability measurements are to a great extent unfeasible and, simultaneously, other sources for qualitative evaluation are available. The work that the learners produced enabled me to assess their level of  understanding and also their literacy progress. Feedback was given in written format on the activity worksheet, to identify strengths and weaknesses of each individual 2 learner. All the learners attempted the worksheet and I gave feedback in the format of Petty (2004) medals and missions. Medals (sometimes called positive reinforcement) are given when the learner has done something well, such as spellings or written something in their own words although most of the learners just wrote down what was on the computer screen. This was what I commented on as missions where the learners need to improve, correct or work upon. Written tasks, alongside oral questioning, should encourage students to develop and show understanding of the key features of what they have learned. Opportunities are given during lessons for the learners to respond to comments made about their work and advice is given on what areas they are struggling on. The key point to feedback is for it to be effective and for the learners to think about the good and bad points in their work and that clear goals can be achieved. The negative aspect of feedback for disaffected learners is that low self-esteem influences their reaction to feedback. Building self-esteem and confidence is one of the main aspects in my classroom. Low self-esteem can knock confidence and ability and their previous experiences of learning can have a considerable impact on their academic ability. In this environment learners are in a vulnerable position and in some cases their low esteem can be forgotten by teachers due to distractions and challenging behaviour. The comments I make have to be sensitive and constructive so that the comments do not impact on the learner’s self-esteem and confidence. The comments are to be constructive and build on their learning capabilities. When I  ask the learners whether or not they understood the feedback given regarding their work, the learners give the appearance that they are not bothered about the feedback or acted disinterested. Students find the feedback messages hard to understand and complex in their meaning especially in the written form. However, when feedback is used as dialogue within the lesson it provides opportunities for feedback and feedforward. This is a good scenario as the learner responds to initial feedback with their opinions. This gives the chance for the teacher to help the learners develop their understanding and has an instant response in correcting  misunderstandings. Although, the response to verbal feedback regarding the learners knowledge, skills and understanding is feasible in the classroom, further development of feedback and feedforward is required so that the student can improve and grow in their 3 understanding of the subject and true learning has taken place. When I assess a learner this has an impact on my teaching. The feedback I get from the students gives me the opportunity to reflect on my practices and adjust accordingly so that the learners are engaged, focused and completing the tasks given during lessons. However, learners’ indifference to learning and feedback can cloud my judgement about what I am doing right or wrong. In my sessions I need to develop the dual narrative where the learners work together as a group but also there are one to one opportunities. This would work towards full differentiation where students are working independently but within a whole group setting. This has been difficult to achieve yet it is possible; progress has been made with the learners providing work that can be assessed verbally or written. However, it has taken six months to gain  trust, confidence and self-esteem of the learners to provide any work at all. Nonetheless, with a longer time restraint development of feedback and feedforward can be achieved. The learners need to see feedback as a reflection on their work not that it’s personal to them, the problem these learners face is to understand what feedback is and what its intentions are. The trouble is that once the disaffected learners arrive at Rathbone they already feel that school as failed them therefore feel disengaged with the learning environment. This can be a contributing factor to the way they feel towards assessments. The attitude towards motivating and engaging the learners towards learning objectives is a more social context. Therefore, the attitude of Rathbone and its staff is to gain confidence, trust and self-esteem so that learning is more enjoyable to them. This then becomes a platform for the learners to want to learn post 16. As their teacher, the environment is complex and challenging however I feel that the learners are starting to become aware of what is required of them in the classroom. This means that I am doing something right and that my assessments, judgement and feedback are starting to be acknowledged.

The rapid evolution of rock music

The rapid evolution of rock music Rock Music its Rapid Evolution Introduction Music has been with man since the dawn of time. Every beat or sound can some way be considered as a form of music. Dating back to early man music could have been something as simple as the soothing sound of a waterfall or a tree swaying with the wind or a wild animal running through a forest. Today music is so diversified and so engrained in our lives that practically every child or teenager even an adult has a vast list of songs that they might listen to on their mp3 players. There are many varied branches of music existing today. These branches have now expanded to encompass everything from the tribal beats to anything that comes out of a synthesizer. And although we find music in many forms today, Im sure the purists would disagree with what the youth of today call great music. Now-a-days it seems the search is on for the â€Å"in music†. Music thats making everybody feel good now and which is discarded in a heartbeat once something better comes along. So what is it that has made rock music go so steady all these years? The reason why I have chosen Rock music for my seminar paper topic is that, I truly am very passionate about this genre of music. Rock Music or Rock as it is so called is vastly misunderstood by people, most of whom simply associate it with negative stereotypes like drug addiction, alcoholism, violence, sexual abuse, demonic control and other vices. One cannot blame people for having such misconceptions about Rock since over the years many of the famous Rock artists have come to be known mainly for their drug addiction and other outrageous behaviour under the influence of alcohol and chemical substances. However it is important to understand that one must separate the artist from his music and not pass unnecessary judgment on the music just based on the vices of the artist. Another misconception is that rock is only drums and guitar, when that is only the public face of Rock. There is a host of other instruments that are key elements to rock music as a whole, other than just guitar and percussion. Rock Music History Origins I would now like to begin with the History of Rock music. Where did it originate? What are its roots? How has it evolved along the years? What is the scenario at present? There are several views as to where exactly the Rock genre got up and going. And many believe that Rock originated in the west with the dawn of Rock Roll by Elvis Presley. However that is far from the case. It all started off during the post-war urbanization of America. The popular music of the late 1940s included country music, folk music, the blues, rhythm and blues (known as RB), jazz and classical music. Basically rock music hails from a blend of various popular music genres at that time in the United States of America. Rock music started off in the late 1940s when people wanted to move out from the slow beat jazz music and the slow electrified blues music to a much faster beat rhythm filled tune at that time. The rock sound is believed to have primarily originated with the guitar. It is believed that the existing guitar tunes used in blues music was soon blending in with other forms of music like jazz, classical music, folk music and other popular forms of music existing back then. All this led to the birth of Rock music as a separate genre of music which back then came to be known as Rock n Roll towards the early 1950s. Around that time i.e. the late 1940s to the early 1950s Rhythm and Blues (RB) musicians mainly concentrated on the black audience. However later onwards musicians started playing for a multi-racial audience. These musicians also targeted the newer forms or blends of music towards this audience. Later on these same fast beat blends of RB and the blues etc came to be coined as ‘Rock n Roll. â€Å"It is believed that in 1951 in a town in Cleveland, Ohio in USA a musician by the name of Alan Freed is said to have began playing a new form of RB music for a multi-racial audience is believed to have first used the phrase ‘Rock ‘N Roll to describe his music.† Source: Icons of Rock Scott Schinder with Andy Schwartz Encyclopaedia Britannica Rock Music. Rock Music Evolution Rock music is believed to be one of those genres of music that has evolved very rapidly over the past 50 to 60 years. Its rapid evolution has been witnessed mainly over the last 50 years. It all started with good old Rock n Roll in the 1950s. This later evolved in the 1960s which was considered as a Golden Era for Rock music. Rock took a totally different turn with the British invasion of rock by the Beatles. This was later followed by what came to be known as Surf music in America which was a mix of the catchy rock n roll n the hip and happening Beatles music. The Beatles music also led to a new form of music that was called as the hippy and psychedelic rock music. In the 1970s which came to be known as the memorable years evolved different forms of rock music such as Hard Rock, Punk Rock also Pop Rock. The 1980s witnessed a change in the band members hair styles. This era also was famous for what was called as hair bands. It included styles of rock such as punk rock funk rock. It led to the evolution of Heavy Metal. Bands used to wear tight leather pants and sported insane long hairdos. The 1990s showed a completely new and insane evolution of rock. It gave newer forms of rock such as Grunge Rock Alternative Rock. It gave the revolutionary guitar distortion feedback. Many of the genres from the 1950s onwards till the 1999s are still well known today. Most of the bands in those eras are still popular today. Many of todays bands still play the different styles of rock music. Some of them even make remakes of those songs using modern day styles and instruments. The later half of 2000 also witness something that very well came to be known as fusion music. It involved bringing together classical music (Western or Indian) and blending it in with modern day rock music. This style today is very popular especially in our country among our Indian youth that have blended the Indian classical instruments very smoothly with instruments like the guitar, keyboard, percussion, etc. The 1950s The 1950s gave rise to the Youth culture. It faced problems such as racial tensions the advent of the Cold War. This first saw the advent of Rock n Roll with great artists like Chuck Berry, Elvis Presley, Little Richard, Jerry Lee Lewis, The Shadows, Buddy Holly, Bo Diddley, Bill Haley the Comets, Gene Vincent, the Everly Brothers, and Carl Perkins, among many others. These were considered to be the first wave of Rock n Rollers. Rock and roll in its earliest stage could have been described as just blues with a few electric guitar tunes attached to it. In its purest form, Rock Roll was as simple as three chords, a strong yet insistent guitar back beat, and a catchy melody. Early rock roll was drawn from sources primarily including blues, RB, and country, but also gospel, traditional pop, jazz, and folk. These genres were combined together in a simple, blues-based song structure that was fast, danceable, and catchy. Rockabilly emerged in the mid1950s. It is simply a mix of rock and roll, country music, blues, and a little jazz too. It was a fundamental music genre of the 50s. The fathers or founders of Rock n Roll came t be known as Bill Haley, Elvis Presley, Little Richard Chuck Berry. Their music revolutionized the music industry and later gave way to new forms of rock music in the decades to follow. Even in todays times their music is still very popular. Rockabilly was popularized by white singers like Elvis Presley, Carl Perkins Jerry Lee Lewis who mainly concentrated on the country roots of the music. The Popular hits recorded around that time were Thats All Right (Mama) Elvis Presley, Heartbreak Hotel Elvis Presley, Rock Around the Clock Bill Haley the Comets, Folsom Prison Blues Johnny Cash, Blue Suede Shoes Carl Perkins. Another popular form of Rock n Roll in the 1950s was called the ‘Doo Wop. It emphasized on multi-part vocal harmonies and meaningless backing lyrics supported with light instrumentation. Its origins were African American vocal groups like the Inkspots the Mill Brothers. Famous bands of this form of music were The Orioles, The Ravens and The Clovers, that used a strong element of traditional gospel music in their songs. The great hits included â€Å"The Great Pretender† The Platters, â€Å"Yakety Yak† The Coasters â€Å"Yes Sir, Thats my Baby† The Clovers along with many others. Later on during the 1950s Elvis Presley came to be known as the King of Rock n Roll. Even today he is still remembered as ‘The King. The decline of Rock n Roll was witnessed during the early 1960s with the death of famous musicians like Buddy Holy and Richie Valens in a plane crash; the departure of Elvis Presley for the army, the retirement of Little Richard to become a preacher, prosecutions of Jerry Lee Lewis and Chuck Berry and the breaking of the payola scandal. All of the above incidents gave a sensation that the rock and roll era has come to an end. However during its decline rock n roll witnessed a feminine side with an introduction of love ballads targeted to a female audience the rise of girl groups like The Crystals and The Shirelles. All the events that occurred in the 1950s eventually led to what came to be known as Surf Music, Garage Rock the Twist dance craze. However the major event that was a hit in the 1960s was that of the rise of British Rock n Roll with the emergence of The Beatles which was greatly influenced by the Americas 1950s Rock n Roll. The 1960s The 1960s witnessed many events like that of the Vietnam War, Civil Rights War, Surf Music, Hippie culture, The San Francisco Scene, The Music of Protests the birth of Heavy Metal. Similarly Rock n Roll in the 1960s went through 4 phases or parts. These parts are as follows: Part I The Beatles The British Invasion Part II Motown Music Part III Classic Rock: The Sounds of the 1960s Part IV Message Music Before 1963 i.e. 1961 onwards America witnessed the rise of Surf Music a form of Rock n Roll. This music was pioneered by Duane Eddy, Link Wray, and The Ventures that added distinctive wet reverb style rapid alternate picking to the music. One of the famous hits was Lets Go Trippin in 1961 and this launched the surf music craze. The all time favourite band of this era is The Beach Boys. Part I The Beatles The British Invasion During this decade i.e. post 1963 America along with the rest of the world witnessed what came to be known only as ‘The British Invasion. During the 1960s the most well know and world renowned band of the British invasion was the one and only Beatles. The Beatles till today are considered to be the all time success stories of the 1960s. The main reason why the Beatles are considered one of the best and most influential rock bands of all time is the because they took what Elvis and other Rock n Roll artists created in the 1950s and transformed it into a whole new different thing. Hence this era is known as one that gave birth to a new age of Rock. The Beatlemania had begun with its first single hit song in 1962 â€Å"Love Me Do† in Great Britain. Along with the Rock n Roll of the 1950s the Beatles popularized new genres of rock music ranging from ranging from folk rock to psychedelic pop. The Beatles were so influential during the 1960s that their progressive ideals were considered to be social cultural revolutions. Other great hits of the Beatles include â€Å"I Wanna Hold Your Hand† which sold 2.6 million copies in the United States in just two weeks. The Beatles came out with many hits during this era such as â€Å"She Loves You†, â€Å"Please Please Me†, etc. Other emerging bands in this era included The Dave Clark Five, The Kinks The Rolling Stones. The Rolling Stones greatest hit during this period was â€Å"Honky Tonk Woman† Part II Motown Music Motown was a Detroit based record company that was founded by Berry Gordy who was a one-time assembly line worker at Ford Motors. It became the most successful black owned record company by 1963. Motown had a number of vocal groups, songwriters musicians. The music recorded was known for its tight orchestrations and catchy lyrics. The music was based on the injustice to the black community during the Civil War. The Motown greats were The Temptations, The Four Tops, Martha Reeves the Vandellas and Diana Ross The Supremes. Part III Classic Rock: The Sounds of the 1960s This era witnessed what was known as the Hippe culture. Their main chant was ‘Make Love Not War. Peace was their underlying theme. The Beatles is one of the famous bands that transitioned during this phase in terms of their look and music. Other artist that came to existence were Jefferson Airplane, Grace Slick, Jimi Hendrix, Janis Joplin, The Doors, Steppenwolf, Simon Garfunkel, Mamas and the Pappas and Lovin Spoonful. The famous concert of this era was The Woodstock. This was a concert for promoting peace, love brotherhood. Artists like Jimi Hendrix rocked the concert. Part IV Message Music Most themes found in rock and roll during this era dealt with love and relationships gone wrong. It followed the war on Vietnam the various protests being undertaken. The music was an attempt to reflect upon the events occurring at that time like the civil rights movement, the growing unrest over the war in Vietnam, and the rise of feminism. The message within the song focused on peace. Many songs received substantial airplay and became anthems at concerts, rallies, and demonstrations. The Message through Folk Music The Message through Rock Music The most well known artists to emerge from the folk tradition include Bob Dylan, Joan Baez, Phil Ochs, and the trio known as Peter, Paul, and Mary. In 1965, an artist, Barry McGuire hit the charts with a song that reflected the growing turmoil in the world. Other popular hippy and psychedelic bands such as Pink Floyd, The Who, The Rolling Stones, The Yardbirds, the Grateful Dead, Jimi Hendrix, Cream, and others began to rule the world. These bands gave rise to the counterculture movement, trendsetters, with their drug induced lyrics and hypnotic melodies. Other genres of rock began to emerge such as progressive rock which is experimenting with other instruments other than guitar, bass and drums. This was popularized by Pink Floyd. Folk rock was popularized by Bob Dylan and Janis Joplin. The 1960s ultimately gave birth to heavy metal which is a thick, heavy, and highly amplified genre of rock mainly popularized by Black Sabbath. The world was just now beginning to witness the tremendous power impact rock really had on society. The 1970s In the 1970s the Vietnam War had ended, the protests stopped people began to settle down. Along with that, the music too did settle down. The world witnessed the split of the Beatles also the death of John Lennon. The 70s rock music brought different cultures and audiences closer together than ever before. Rock music began to branch out into new genres like Hard Rock, Heavy Metal Punk Rock. Led Zeppelin became extremely popular with its perfect blend of Hard Rock Blues music that they could call its own. In this era bands and artists such as David Bowie, Yes, The Eagles, and Queen became very influential. Towards the late 70s the world also witnessed the rise of Punk Rock. The founding fathers of punk were The Ramones. They combined anarchism and teenage rage with rock and roll and this came to be known as Punk Rock. Other bands such as The Sex Pistols and The Clash helped popularize and redefine punk rock. This new, powerful and intense genre of music influenced many bands of the future. The 1980s And then came the 1980s. Rock Music revolutionized itself in a way that everyone wanted to be part of the upcoming scene. The music took a different turn, more in terms of punk rock, new wave, heartland rock and alternative rock. Most people would think of the 80s as all about big hairdos and androgyny. The gay activists took to in a big way in this decade. People started embracing the opposite sex and everyone had colour in everything they did or wore. This inspired the rock music scene greatly. The eighties saw everything from enthusiasm to neon pink socks, worn by men. Creativity was expressed so greatly in the 1980s and artists wore their individuality with pride. The 1980s music scene is possibly considered as one of the strangest times in the evolution of rock music. Music artists were doing everything, a mix of bubblegum pop, sentimental forever ballads to thumping electric beats and even the hardest rock metal. This decade practically saw it all. Artist such as Bruce Springsteen, Guns and Roses, Van Halen, AC/DC, Aerosmith, Iron Maiden, Metallica, Bon Jovi, and Motley Crue can best be remembered for their power ballads and great guitar solos. A new genre of music called as ‘New wave also emerged from punk, funk, and disco. It was made popular by artists such as Divo, The B-52s, Talking Heads, and Blondie. Indie rock or Alternative rock as it is well known began to emerge in the late 1980s with artists such as U2, R.E.M., The Cure, The Smiths, and Sonic Youth were very popular with college students. Punk also became more popular with bands such as Black Flag and the Dead Kennedys. This was also the time of producers. Theyre importance grew and artists took notice that a good producer could take their records to the market. Then came the advent of having soundtracks in movies. Record companies realized the economics in placing a song in a movie, the response was tremendous. Regardless of the variety, the music is the eighties was a big hit, it still is. And thats because the music spoke the minds of the people, it made no apologies, one could identify with a slow ballad by Phil Collins in the afternoon and put up their black leather jacket, rocking to Iron Maiden by night time, you dint have to apologize to anyone. Freedom of expression, experimenting and lyrics became an integral part of the eighties. And that is precisely the reason why the eighties they say will never die. The 1990s The early 90s was known as the era of grunge and alternative rock. Nirvana came to be known as the most popular grunge band of the 90s. Grunge music can be described as dirty guitar, strong guitar riffs with distortion and feedback. It consisted of dark lyrics and expressed teenage angst. Popular grunge and alternative bands were Pearl Jam, Nirvana, Janes Addiction and Alice in Chains. A more iconic scene was that of the emergence of female artists. Women were becoming much less dependent on men, and less oriented towards having a family-based future. They were daughters of women who fought for equal rights and they expressed it- in the form of words and notes. The magazine, Billboard brought about the commercial success of the music industry. It changed the way it ranked singles and albums of artists by tallying actual sales at retail stores instead of using the industry-manipulated word of mouth. Rock suddenly beat pop in terms of sales, and minority genres such as country and hip-hop began to enter the charts. This led the industry to invest more in these minority genres. The 1990s proved that music was for the listener and that the idea behind music was to view the artist as a whole, his production, his team, his lyrics, his image, his music video and his personality. Everyone had a favorite type of music and a favorite genre, a favorite artist and a favorite album. You couldnt help it- there were so many choices by this time. 2000 Present Alternative rock even today is one of the popular and broadest genre of rock music. Emo, is a new sub genre of rock that consists of intense emotional lyrics with hardcore punk roots. It was popularized by bands like From First to Last, The Used, Brand New and softer bands such as Dashboard Confessional and Bright Eyes which can also be described as indie. The word indie actually stands for independent and refers to bands that are part of an independent record label. However, today indie has a whole new meaning. Indie can be described as mainly underground and softer version of alternative rock. Popular indie bands include Death Cab for Cutie, The Strokes, Elliott Smith, The Decemberists, The Arcade Fire, The Postal Service a few others. Heavy metal has now reached an extremely new level. Sub-genres of heavy metal like black metal, death metal and thrash metal which is very loud, aggressive and fast entered the industry. Popular hardcore metal bands include Slipknot, As I Lay Dying, Korn, Norma Jean and Cannibal Corpse. Alternative rock has now become an all time hit with bands such as Incubus, Red Hot Chili Peppers, Chevelle, Coldplay, and the Foo Fighters. Pop rock is another popular genre. It is rock mixed with a more mainstream approach and popular lyrics. Pop rock bands include Fall Out Boy, All-American Rejects, Ashlee Simpson, Avril Lavigne, and others. Another form of music that came about was the rap rock. They symbolized the fusion of the raw, street music and hard rock pelting beats. It was an instant hit with the fans of both the genres. Examples of such were Linkin Park, Limp Bizkit, Faith no More, Rage Against the Machine, etc Rock Music in the Indian Scenario Rock music caught on in India during the mid 70s. I remember hearing stories of my father and his brothers in small time bands playing the good oldies like Elvis Presley, The Carpenters, The Beatles, The Shadows, Bob Dylan and other artists on their guitars. These were many such small groups which were mainly Catholics that played all the dance numbers mainly for weddings the Christmas dance. These were the jive the twist numbers that people used to love to dance to back in the day. Towards the 80s artists like Led Zeppelin, Dire Straits Jethro Tull became quiet popular. People used to purchase these music cassettes and listen to this kind of music on their audio cassette players Sony Walkman. That however was a very long time ago. Things soon changed with the Gulf War of 1991 opening the gates to media in India. MTV was one of the channels that were beamed, along with CNN. Apart from Pop music what caught on quickly was rock. However, as an audience, the numbers in India were still minimal. It was only bands like Def Leppard, Bon Jovi and U2 that caught the fancy of many people. To a large extent, rock began and ended with Deep Purples Highway Star. The love for rock only meant name-dropping and wanting to sound fashionably rebellious. All that changed quickly changed to from the year 2000 onwards. Hard rock quickly caught on along with its counterpart Heavy Metal and is literally worshipped in many engineering colleges all over India. Many groups have been formed in various areas where the rock scene is still alive. These include Goa, Bangalore, Mumbai, Pune Delhi. Many popular India bands hail from these areas and have composed pretty famous hits that are well known to the Indian Rockers. Many engineering colleges still pay tribute to Rock by hosting Rock shows where fans from various parts of the country rush to gather head bang in harmony. The first rock band in India to become famous was Indus Creed. Famous Indian rock bands of today include bands like Zero, Pentagram, Parikrama, Them Clones and various others. One happening rock shows of Mumbai used to be the Independence Rock gig at Rang Bhavan popularly known as I-Rock which used to be packed and crowded as it was very popular and had bands playing from all over the country. Off late the popularity of i-rock has died down due to the change in date and venue due to certain restrictions. Another new genre of rock music that has probably evolved in India is Fusion rock which involves blending Indian classical instruments with that of the electric guitar, keyboard drums. This is something that is definitely coming up in the country with rock songs in Hindi rather than English and even in Hinglish. I still feel that there is very poor liberalization for Rock music in our country but as time passes by things will definitely seem to be getting better. One evident fact is Channel Vs ‘Launch Pad that takes place every year that hunts to find the Countries most popular and best Rock band. Along with Channel V, MTV has also started something called as Rock on Desi Beats that hunts for fusion rock bands of the country and popularizes the best. Another evident fact that rock music is catching up quickly was the launch of the movie ‘Rock On directed by starring Farhan Akhtar. Conclusion Hence I strongly believe that Rock music with its legendary History can never die out. It will always be a part of culture and will always be know as that which shapes culture strongly affects society. It is finally meant for people to understand that Rock is just about the music and the passion it drives in the youth. It should not be stereotyped with drug abuse alcoholism other vices. For this to happen it is the people that must change their ways and also it is essential for the famous artists to set a better example as they owe it to their fans as much as they owe it to the music. Another important factor is that although opportunities in the country for Rock music are very low it is extremely tough to become big, society must encourage the youngsters that have a passion for this music. Bibliography Internet References * http://www.warr.org/roots.html (Wilson and Alroys Record Reviews) * http://kclibrary.lonestar.edu/decade60.html (American Culture History) * http://www.spinner.com/2009/09/30/70s-music/ * http://www.cracked.com/article_15636_the-10-most-terrifyingly-inspirational-80s-songs.html * http://www.scaruffi.com/ (Rock Music Resources) * http://www.allmusic.com/ (Articles on various Artists) * http://www.britannica.com/ (Encyclopedia Britannica) * http://www.encyclopedia.com/ * http://www.mid-day.com/ (Articles on Indian Rock bands) Book Journal References * Icons of Rock (An Encyclopedia of the Legends who changed Music Forever) Scott Schinder with Andy Schwartz * Why 1955? Explaining the Advent of Rock Music Richard A. Peterson * Inside Rock Music Vance Ferrell