Crisis Communication in oil & gas Essay Example | Topics and Well Written Essays - 5000 words - 1

Crisis Communication in oil & gas - Essay Example 3.The main focus of the company at this stage needs to be to incorporate a crisis communication department into their system. The Director General will head the department. It will include a Manager of communication, with supporting junior staff. There will be a spokesperson, who will directly report to the Director General but will work in collaboration with Manager of communication. The other directorates will access the communication department through the Manager. 20 Crises are inevitable realities in business organisations for which the organisation management must learn to prepare. This research paper discusses the role of public relations units, with a specific focus on the oil and gas industry which plays a crucial role in the economic development of the United Arab Emirates (UAE). Traditionally, most organisations use public relations at the forefront to control, manage and minimise the damage of crises to their business operations. Previous crises such as the BP Gulf of Mexico Oil Spill in 2010 and the Exxon oil spill of 1989 have demonstrated that Oil and Gas companies are not always transparent and they often experience great communication difficulties when crises occur. This study examines the significance of public relations activities in crisis management in the Oil & Gas industry in general and in the UAE in particular. It reviews four major Oil & Gas operators in the UAE that have faced crises recently. Those companies engage over 3000 employees, excluding contractors, and operate in more than 20 fields across the country. Using structured interviews and data analysis this study research discusses their crisis management philosophy, their systems and procedures, and how these are communicated and makes recommendations for improvements. According to the Webster New Collegiate Dictionary, a crisis is defined as ‘an unstable or crucial state or state of affairs whose outcome will make a decisive